Jaipur · Built for Indian SMEs

Replace manual workflows with custom AI systems.

We design, build and run AI Business Operating Systems for India's founder-led SMEs — without the cost or rigidity of enterprise software.

40–60%
manual effort removed
1/5th
cost of enterprise software
Weeks
from audit to first system live
Why we exist

India's SMEs power the economy. Most still run on memory and Excel.

63 million+ small businesses in India. Founder-led, fast-moving, understaffed. Enterprise software was built for corporations — too expensive, too slow, too rigid.

01

The old math was broken

Custom systems cost ₹10L+ and took 6 months. Only large companies could afford them.

02

AI changed the equation

Same-quality custom systems now ship in weeks, at a fraction of the cost.

03

Smart beats big

The best operators aren't the ones with the most people. They're the ones with the smartest systems.

04

We exist for the founder

Every founder deserves a control room — not another fire to fight every morning.

ClaudeOpenAIGeminiSupabasen8nMakeZapierWhatsApp Cloud APIZohoShopifyGoogle WorkspaceLovableClaudeOpenAIGeminiSupabasen8nMakeZapierWhatsApp Cloud APIZohoShopifyGoogle WorkspaceLovable
How we work

From workshop floor to control room.

Three phases. One embedded team. No throwaway prototypes — every system we ship is meant to run your business for years.

01 / DIAGNOSE

The workshop floor

We sit with your team, map every manual click, paper trail and WhatsApp ping. Then we score where AI moves the needle.

02 / BUILD

The assembly line

Custom agents, automations, dashboards and CRMs — wired into the tools you already use. Production-grade, not demo-ware.

03 / STAY

The control room

We don't hand over a login and disappear. Embedded support, training and continuous improvement via AMC.

The product

A five-layer Business Operating System.

One integrated stack — not five disconnected SaaS tools. Each layer is swappable, and the whole system runs on infrastructure you own.

ManufacturingDistribution & TradingB2B Services
LAYER 05Discovery

Process Discovery & Architecture

Audit, map, and architect — current state to future state.

LAYER 04Build

AI App Builder Core

Production apps in weeks, not quarters. Custom dashboards, CRMs, and ops systems.

LAYER 03Intelligence

AI Agents & LLM Layer

Domain agents for sales, ops and support — Claude, OpenAI, Gemini.

LAYER 02Orchestration

Automation & Workflows

n8n, Make and Zapier connecting every workflow end-to-end.

LAYER 01Integration

Meets You Where You Are

Zoho, WhatsApp, Tally, Shopify, Gmail, Sheets — no rip-and-replace.

What we believe

Three rules we don't break.

01

We diagnose before we build

Most agencies start coding. We start by sitting on your shop floor.

02

We build for your stack, not ours

Your team already lives in WhatsApp, Tally and Zoho. We plug AI into that — we don't replace it.

03

We stay after we ship

Software you can't maintain is debt. We run the system with you, not for you.

Who we work with

Founder-led SMEs ready to scale past manual ops.

If you're a CEO, founder or COO of a ₹5–100 Cr business and you're stuck firefighting operations — you're our buyer.

Manufacturing
Distribution & Trading
B2B Services
Wholesale
Logistics
Insurance & Financial Services
Common triggers

"Founder stuck answering operational questions all day." · "Our Excel files have become the company." · "We tried SAP. Quote was crazy. Scrapped it."

Selected work

Systems that quietly run businesses.

A handful of the AI systems we've shipped — names anonymised, outcomes real.

Insurance Agency

Policy & renewals OS

Unified dashboard for 380+ active clients, 950+ policies, automated renewal alerts and AI-categorised premium analytics.

₹1,080 Cr
premium AUM under management
Coaching Firm

Meeting intelligence agent

Auto-captures every sales and client call, runs AI analysis, ships a clean summary doc into Drive — zero manual work.

0
minutes spent writing meeting notes
B2B Services

WhatsApp knowledge bot

Vector-backed assistant trained on company SOPs and product docs. Answers customers and staff 24/7 in their language.

24/7
first response time in seconds
15+
clients across industries
30+
automation tools shipped
5
active ongoing engagements
48 hrs
from audit to roadmap
The team
Nakul GuptaFounder

Nakul Gupta

CEO · AI Systems & Product

Leads product, AI implementation and systems design. Has shipped 30+ automation tools across multiple industries.

Vijay JoharFounder

Vijay Johar

GTM & Strategy

Two decades of CEO and founder relationships across Rajasthan and North India. Owns trust-based distribution.

Eesha SharmaFounder

Eesha Sharma

COO · Operations & Client Success

Brings the execution discipline. Owns onboarding, delivery management and long-term client relationships.

Our culture

How we show up every day.

Culture isn't posters on a wall. It's the default behaviour when no one is watching.

01

On the floor first

Deep context before deep tech. We sit with your team before we write a single line.

02

Ship fast, improve faster

Week 1: a live system. Month 1: a better system. We don't wait for perfect.

03

Own the outcome

We don't do handoffs. We do partnerships. Your result is our result.

04

No fluff, just results

If it doesn't save time or make money, we don't build it. Simple.

Free · 45 minutes · No pitch

Ready to move into the control room?

Book an AI Opportunity Audit. We'll map your top three workflows and show you exactly where AI pays back this quarter.